Part of my job is to read training and talent development publications and articles. I set aside time for this every week.
Lately, I’ve noticed a trend toward more articles being posted and shared regarding presentation skills. While learning about presentation myths, tricks, and ingredients is interesting and relevant, I’ve had serious trouble understanding why this information is such a large percent of what’s being shared. I was so curious, I posed this question to one LinkedIn Group (unfortunately, no one responded).
My curiosity continued until this morning, when I saw the article about tricks to keep your audience interested. Why “tricks”? I read the article, looking for any sign if “treats,” hoping the writer was referencing Halloween, to no avail. Why would he have to trick people into listening?
Since I didn’t receive any help getting my question answered on LinkedIn, this morning I answered myself (not out loud, that would be weird). Many trainers are still using traditional (read: boring) methods of delivery. Going on 5 years at Paradigm Learning, my frame of reference is grounded in games, simulations, discovery learning. Of course, I couldn’t understand why so many people need help with their presentations – presenting is such a small part of what we do.
Turns out, the writer could have used the word “tips” because that’s what the article contained. I may even implement one or two of them in my sales presentations. For example, I’ll make sure to frame the presentation in how it benefits the audience and then fill it with relatable and relevant stories. What a treat my presentations will be….