Here’s some research to get us started…
More than 65% of organizations have a strategic initiative…
Yet, only 14% of employees actually understand the organization’s initiative.
And in the end, less than 10% of all organizations successfully execute the initiative.
The initiative is the easy part. The real challenge is inserting your employees into the picture—getting them to understand that their daily decisions and actions affect the outcome of a successful execution.
It is with the people that the success drops drastically. Here’s why:
- The message from senior leadership might change as it cascades down through various layers of management. Just like the game “Telephone” we played as kids. The more people conveying the message, the more it changes. It is important that the message is captured and disseminated to the people exactly as senior leadership intended.
- Employees often can’t see what’s in it for them. You can’t just tell employees that a change is coming. You must help them understand the change and what makes it important. You need their commitment for the initiative to succeed.
- Few employees can connect how their individual jobs fit in to the overall initiative. Often times it takes a collaborative learning environment that helps employees experience and discuss change so they can apply their learning on-the-job.
- Employees may be unaware of the factors that can create misalignments. It is important that your people self-discover the process of change during an initiative and the emotions associated with the change.
In the end it all boils down to CHANGE. Change is always about people, and people are always resistant to change. Strategic alignment allows your organization to tackle initiatives ensuring that people change how they think, change how they act, and buy into the importance of the initiative.
In the end, employees MUST understand what is driving the change, where the business is going, and how they fit into the picture of success.
For more about Strategic Alignment, read our whitepaper, Strategic Alignment: Addressing Change as a ‘People Challenge’.