For The Love Of The GAME

Posted by Craig Schwipps on February 09, 2017
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Gamification

Valentine’s Day week… is there a more magical or romantic time for anyone? Yes, there is. Weddings, birthdays, vacations, Super Bowl games, Monday mornings, etc. Valentine’s Day is my excuse to buy excess amounts of chocolate both for my significant other and myself. But I digress, and the meaning behind Valentine’s Day is still a significant thing in our society today that sometimes likes to lash out and hate. Love. A holiday centered around an emotion, a feeling of warmth, and more importantly, trust. To love something or someone is to put trust in them.

In terms of the business world, it can be very difficult to love or trust the endless amounts of solutions and expertise offered. Go on twitter or google and you will find hundreds to thousands of businesses, whether they be start up or well-established, that are advertising their solution, their “game-changer,” giving their marketing all to try and convince you that their ideas are the best. It’s a lot to sift through, and, by the same token, a lot to compete with.

So, how do you find your true “love”? Look to what has been proven to produce results in the multigenerational workforce of today: Gamification.

Incorporating games into learning isn’t a brand-new idea. In fact, “Gamification” is just a new label for a proven concept: To make activities or concepts more fun and engaging, make them more like games. More and more, organizations across all industries have begun to recognize the potential of harnessing games in learning to serve a variety of unique business goals. Companies are applying games and/or simulations to a range of real-world applications including: sales, consumer loyalty programs, and, most recently and importantly, learning and development.

Just to be clear, it’s not about turning everything into a game. It’s about incorporating game mechanics in non-game contexts to engage people, and through engagement achieve real business results. Because as important as it is for employees to do their jobs well, their level of engagement is what really makes it possible for an organization to succeed in the competitive landscape. An engaged employee is more productive, more profitable and more secure in their role. You don’t need to take my word for it. This great article from Kevin Kruse lists a number of studies that have found the benefits of an engaged workforce. Isn’t it time you saw the benefits in your own organization? 

When skillfully incorporated in an effective learning design, games are a proven, powerful way to deliver information, build skills, facilitate collaboration and teamwork, and accelerate learning and retention. When was the last time you had training that was memorable, used concepts integral to your specific role, and was FUN?

This year for Valentine’s, treat yourself. Learn more about a solution you’ll love, trust and won’t regret when all the candy is gone.

If you want to learn more about the solutions for organizational engagement, download our free eGuide HERE

Topics: Experiential Learning, Business Acumen, Employee Engagement