Deck the Halls with Company Values

Posted by Craig Schwipps on November 17, 2016
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Corporate Training Southwest Airlines

I’m sorry, I’m sorry. I know that my title may have touched on Christmas way too soon for some of you. You may even have that particular carol stuck in your head now. My bad. But readers, with the end of the year fast approaching us, it’s time we talked about how organizations preserve their respective cultures through holidays.

It’s not just a simple matter of “Thanksgiving and winter holidays are coming up, we better start planning for a party and those days off.” I want you to really think about how during these times of the year you can expand and showcase your company’s strategy, values, vision and mission.

Perhaps you had a batch of new hires and the office Halloween party was their first glimpse into what kind of fun you have. During the festivities, did your leaders deliver the financial results of the company’s quarter? Did they give shout outs to employees that made a difference, touch on client stories that showcase how needed the industry is and build confidence for the upcoming year?

How can you make holidays a time to celebrate who you are as an organization while having fun at the same time?

Maybe you have a certain game that only your office plays.  Perhaps you have a trophy or prize that’s handed out every year that reflects the organization and its creative side. Or maybe during these holidays your organization looks for volunteer opportunities to showcase a value of giving back.

Take Southwest Airlines as an example to jumpstart your ideas. During the holidays, you may find airline attendants hiding in overhead bins ready to surprise you, or singing carols over the intercom, decorating themselves and check-in counters to celebrate. Southwest employees take their work seriously, but don’t take themselves seriously while doing it, and it creates an environment unique to their industry and culture.

As you approach these holidays and celebration with friends and family, don’t forget to still be executing business acumen training and onboarding with your organization. An understanding of a company doesn’t just come from looking at its financial statements. You should know how it operates, and part of that operation involves its values and culture. Many of these can be seen around this time of year.

Preserve your culture this season. Don’t give a glimpse, give a behind the scenes tour of who you are and what you represent.  As Andy Williams once sang, “It’s the most wonderful time of the year.” And you’ll feel that way too when your company is trending on social media for its colorful party, charity work and happy employees.

Topics: Strategic Alignment, Employee Engagement